Suitable and effective methods for a good marketing strategy
Marketing is one of the essential components of a business. The reputation, brand, and recognition of a business comes across in good marketing tactics. But in order to achieve the above qualities, how does one go about good marketing?
A good marketing campaign should be smart. It should reach the intended audience and demographic at the opportune time. It should be able to pull the viewer in and hold their attention. It should be clever and innovative, something that the audience has never seen before and therefore will stand out. It should challenge people, cause them to think outside of the box and take a closer look at the world around them.
A good marketing campaign should be responsible. A business should stand by its product or service through the good times and the bad. They should never compromise when it comes to their integrity. They should omit from slander and any kind of negative messages. They should respect their competition by seeing them as an opportunity to improve and be better, rather than an opportunity to drag them through the mud. To market responsibly will automatically make you the winner in the end.
A good marketing campaign should be genuine. A business should never try to misled their customers with lies or false promises. Their marketing strategy should be a physical representation of their word. It should be valid and upheld to high standards. To market genuinely will allows a product or a service to sell itself, because you are not only marketing goods, you are marketing yourself.
A good marketing campaign should always be done. A business must never stop marketing. Even when things get crazy and overwhelming and other business aspects begin to take precedence, a business must remember that an honest and good marketing campaign will keep them in the public eye. It will keep them present and available in the minds of consumers. They will be reliable and trustworthy. They will be forever.
The above are all great qualities of a successful marketing strategy. What else would you consider to be a good idea?
Courtney Rosebush is a Marketing and Sales Coordinator at Triella, a technology consulting company specializing in providing technology audits, planning advice, project management and other CIO-related services to small and medium sized firms. Courtney can be reached at 647.426.1004 x 227. For additional articles, go to www.triella.com/publications. Triella is a VMware Professional Partner, Microsoft Certified Partner, Citrix Solution Advisor – Silver, Dell Preferred Partner, Authorized Worldox Reseller and a Kaspersky Reseller.
© 2015 by Triella Corp. All rights reserved. Reproduction with credit is permitted.