MasterCard’s latest innovation allows customers to make payments using a selfie as identification. What does this mean for the security of your mobile device?
Recent news out of MasterCard revealed that the company is planning to launch a phone application that will allow customers to authenticate purchases using a selfie as identification. Instead of a signature, customers will be prompted by the application to provide a selfie to complete a transaction. The creation of this technology ushers in new changes in terms of how people buy goods and services but also in terms of security and identity concerns.
Facial recognition software is at the heart of this innovation. When a customer takes a selfie, the image is converted into a numerical code and transmitted over the Internet to MasterCard, where it is compared with a stored code that matches the person’s face. When the two codes match up, the transaction is accepted. With security measures like this in place, MasterCard hopes to decrease fraud and increase security around customer accounts.
With MasterCard’s new invention set to begin trials in the fall, the question that must be asked is: How secure is selfie identification? Despite all the steps taken by MasterCard to prevent security breaches, nothing is guaranteed.
Security for mobile devices is very important in our modern world. With most people keeping their personal and professional information on their phones, it is imperative that security be top notch; although admittedly most people seem to care more about the features of a phone rather than the inherent security. With the invention of MasterCard’s selfie technology, it calls into question whether or not this technology will compromise an individual’s mobile device or data. While a signature or PIN code to pay for transactions can also be susceptible to theft, they do not require the authentication information to be married to a particular device or technology.
At the end of the day, keeping mobile data secure is not any easy task; there are many factors in play that can compromise the safety of your data. Some examples include theft of your mobile device, and sharing confidential information with a 3rd party. It will be interesting to see whether or not MasterCard’s selfie technology will help or hinder the security of mobile devices and transactions in general.
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Link to information on MasterCard Selfie Identification Technology provided in the article can be found here.
Courtney Rosebush is a Marketing and Sales Coordinator at Triella, a technology consulting company specializing in providing technology audits, planning advice, project management and other CIO-related services to small and medium sized firms. Courtney can be reached at 647.426.1004 x 227. For additional articles, go to www.triella.com/publications. Triella is a VMware Professional Partner, Microsoft Certified Partner, Citrix Solution Advisor – Silver, Dell Preferred Partner, Authorized Worldox Reseller and a Kaspersky Reseller.
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